Suhara, A.; Risdwiyanto, A.; Jemadi, J.; Bakri, B.; Marselinus, M. AI-BASED MARKETING, DIGITAL LITERACY, AND SOCIAL MEDIA CAPABILITY AS PREDICTORS OF CREATIVE MSME PERFORMANCE IN MEDAN CITY. J. Sustain. Enterp. Econ. Value 2026, 1, 11-21.