About the Journal
This international, peer-reviewed, and open-access journal publishes cutting-edge research in March, August, and November. It explores the dynamic ways organizations build brand value and foster consumer relationships using digital technologies. Its comprehensive scope includes brand strategy and equity, social media and influencer marketing, online consumer engagement, digital consumer behavior, and the use of emerging technologies like AI in marketing innovations. Submissions are rigorously evaluated through a double-blind peer-review system and Turnitin similarity checks. Following acceptance, the article is distributed under the CC BY-SA 4.0 license.
